Rachel Dreon
Thurston County Commissioner
DURATION: Aug - Nov 2024
COST: $6,200
OVERVIEW:
As a first-time candidate, Rachel Dreon faced a challenging race against long-time former Yelm Mayor JW Foster, a highly esteemed political figure. With the odds stacked against her, Rachel turned to us for a comprehensive marketing campaign to amplify her message, connect with voters, and secure her position as Thurston County Commissioner.
OUR ROLE:
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Scriptwriting: Developed clear and compelling messaging for all campaign ads.
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Video & Graphic Production: Filmed and edited professional content to highlight Rachel’s platform and vision.
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Streaming Ad Management: Secured ad space across platforms like Samsung Plus, Roku, and Tubi to maximize reach and engagement.
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Social Media Management: Maintained a consistent presence on Facebook, Instagram, and Tiktok with engaging posts and reels.
RESULTS:
Rachel’s campaign achieved remarkable success:
Streaming Ads:
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Impressions: 75,593
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Households Reached: 14,065
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Completed Views: 74,541 (98.6% View-Through Rate​)
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Social Media Performance:
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Total Posts: 42 (Per platform)
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Reels Produced: 18
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Instagram Reach: 3,300 (220% increase)
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Facebook Reach: 4,300 (169.5% increase)
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New Followers: 121 (Combined)
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Rachel’s hard work, combined with our strategic campaign efforts, led her to a decisive victory. She not only won the election but also shared that our team was "one of her favorite parts" of the journey.
YES FOR YELM
School Levy
DURATION: Nov 2024 - Feb 2025
COST: $5,600
OVERVIEW: After two failed attempts, the Yes for Yelm school levy needed a fresh approach to break through voter fatigue and low engagement. In a small-town community, every conversation counts. We crafted a strategic marketing plan—amplifying the message through digital outreach to help strengthen and engage people to rallying around the future of Yelm’s schools.
OUR ROLE:
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Streaming Ad Placement: Strategically ran ads on 500+ platforms like Samsung Plus, Roku, and Tubi to expand reach and engagement.
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Script Development: Crafted clear, persuasive messaging for all campaign advertisements.
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Social Media Strategy: Managed a strong, consistent presence on Facebook, Instagram, and TikTok with engaging posts and reels.
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Video & Graphic Production: Produced high-quality videos and graphics to showcase Yes for Yelm's platform and vision.
RESULTS:
The Yes For Yelm campaign achieved remarkable success:
Streaming Ads:
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Impressions: 34,632
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Households Reached: 2,927 (88.3% of all Yelm Households​)
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Completed Views: 33,506 (96.74% View-Through Rate​)
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Social Media Performance:
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Total Posts: 49 (Per platform)
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Reels Produced: 16
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Views: 168,865
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Reach: 17,219 (175% increase)
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Interactions: 3,971 (229% increase)
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Visits: 6,543 (361% increase)
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3 Sec Views: 12,867 (474% increase)
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Yes For Yelm's hard work, combined with our strategic campaign efforts, led to a record voter turnout for a school levy in that city's history. Yes For Yelm shared that our team "rocked our social media and streaming ad campaign."
